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第八代索纳塔上市 售价16.69-24.99万元
发布者:江西爱车网  发布时间:2011/4/10  阅读:2957次 【字体:

 

第八代索纳塔上市 售价16.69-24.99万元

  4月8日,第八代索纳塔在鸟巢隆重上市,中高级车市场再添一位强有力的竞争者。据悉,第八代索纳塔共有7款车型,分别是2.0GS AT自动时尚版16.69万元,2.0GLS AT自动领先版17.99万元,2.0DLX AT自动尊贵版19.79万元,2.0LUX AT自动至尊版20.39万元,2.0TOP AT自动顶级版23.29万元,2.4DLX AT自动尊贵版22.89万元,2.4TOP AT自动顶级版24.99万元。

  随着全新旗舰车型第八代索纳塔的上市,以及全新品牌定位和品牌口号的发布,北京现代提升品牌的全新蓝图正在绘就。业内人士认为,北京现代旨在以品牌力的强化为核心,带动产品力、营销力双管齐下,相辅相承,三力合一,持续强化品牌价值,共同谱写北京现代“第二次飞跃”。

北汽兼北京现代董事徐和谊致词

  品牌力:借全新品牌战略谋求“第二次飞跃”

  自2002年创立以来,北京现代取得了飞速发展,“现代速度”蜚声业界,“现代品质”也日益深入人心。北京现代在刚刚进入中国市场的第一年,销量只有5万辆,转至2009年销量已经跃升至57万辆,2010年更是达到了创纪录的70.3万辆。由此北京现代从市场的后来者迅速跻身车企第一阵营,同时也成为达成200万辆销量用时最短的合资车企;这其中增长的不仅仅是销量,更是北京现代品牌的日趋成熟,随着品牌力的不断攀升也促成了北京现代的“第一次飞跃”。

  随着2012年第三工厂的竣工,北京现代将达到年100万台的产能。为了对应100万的体系能力,给全国300万用户提供更好的服务,北京现代的下一步核心任务是通过进一步强化品牌竞争力,来实现“第二次飞跃”,借此充分展现品牌口号New Thinking,New Possibilities”所蕴含的企业精神。

  发布会现场,北京现代总经理卢载万表示:“北京现代第二次飞跃要达到的目标,就是要跨入一个崭新的阶段,那就是为了实现‘睿智、时尚’全新品牌定位,不断努力提升消费者生活品质和汽车生活品质的全新阶段。”通过发布全新企业品牌口号和品牌定位,以系统的品牌战略指导经营理念,再形成合力,强化品牌价值,在中国市场形成品位的、睿智创新的、值得信赖的企业形象,最终成为强势品牌是北京现代重塑形象的目标。

北京现代总经理卢载万致词

  产品力:高端化产品打造高端化品牌

  在第一次飞跃阶段,北京现代一直以“品质经营“为经营理念,以产品力驱动企业发展。中级车”销量王“伊兰特悦动多次获得细分市场”用户满意度“第一名称号,时尚大气的i30以及“翔驭组合”也多次获得品质大奖。而随着2010年,ix35以及A0级轿车之王瑞纳的上市,北京现代逐步形成了细分市场高端化品牌形象的产品矩阵,以高端化产品促就品牌价值提升的蓝图渐显。

  在A0级、中级车和SUV领域获得全面成功后,北京现代需要一款含金量更高的桂冠,作为北京现代“第二次飞跃”的有力支撑,第八代索纳塔正是这样被寄予了厚望的战略产品。它不仅肩负着提升北京现代旗舰产品的产品力,向中高端核心市场进军的使命,同时也是北京现代重塑品牌形象,强化品牌溢价力的“落脚点”。

  作为全新旗舰车型,第八代索纳塔以“智能(Intelligent)、时尚(Stylish)”为开发理念,通过突破性的智能科技与时尚、现代感的造型设计,带给中高级客户优雅、动感和智能的感受。时尚动感的设计契合新兴中高级消费者的审美观;完备的智能科技配置,传递了前所未有的舒适享受,更倡导了全球最新潮流的品位与智慧的生活方式。第八代索纳塔完美诠释了北京现代“引领潮流、品位睿智”的全新品牌精神,承载着“睿智,时尚”的北京现代新形象。

  第八代索纳塔率先在美国、澳大利亚、新加坡、韩国等市场上市,并取得巨大成功。先后在海外获得27项大奖,其中不乏多家欧美媒体的年度车奖,以及权威评测机构的五星级安全认定。在2010年广州车展上亮相后,第八代索纳塔又被国内百余家主流媒体评为“2011年最值得期待车型”,受到社会各界广泛关注。

  第八代索纳塔定位全球品质的智能科技动感座驾,是一款超越“五星之美”的突破之作。突破中高级车外观的“流体雕塑”时尚设计,线条简约明快,中控台也以象征柔美的兰花线条作为设计蓝本,显得十分精致、优雅,加之三片式大型全景天窗尽显“动感之美”;智能迎宾灯光系统、座椅及后视镜带记忆功能以及VSM车辆稳定控制系统、TPMS胎压监测、HAC上坡辅助、ESS紧急刹车提醒等等高端配置开启了其“智能科技之美”;车身采用热冲压工艺车身,超高张力钢板的大量使用,分散碰撞冲击力的底盘结构、坚固结实的车身,6安全气囊、主动式安全头枕、双预紧安全带等安全配置及美国NCAP综合五星评价带来“安全之美”; 从动力上来看,第八代索纳塔拥有2.0L和2.4L两种排量,并匹配6速手自一体变速箱。2.0L车型最大功率达121 kW,最大扭矩198N.m,动力输出远远大于同级别发动机,相比2.0L的霸气,2.4L车型也毫不示弱,最大功率达132 kW,最大扭矩231N.m,双剑合璧充分演绎了第八代索纳塔的“动力之美”;2795mm的超长轴距为前后排的乘客提供了敞舒适的空间,并成为中高级动感座驾中的空间之王,“空间之美”名副其实。第八代索纳塔将动感的设计、尖端科技、尊贵的感受和超五星安全品质融于一身,为现代时尚都市精英带来尊贵体验,将北京现代旗舰产品的产品力提升到前所未有的新高度。这款专为都市知性新贵量身打造的智能、动感座驾,必将改写中高级轿车市场的既有格局。

  营销力:升华品牌价值,提升企业形象

  为齐心协力最终向消费者传达全新的品牌形象,同时给客户带来更多价值,北京现代配合第八代索纳塔高品位、智能的产品形象,启动了创新的多元营销策略,鲜明地传达给客户以“引领潮流、睿智创新”的品牌精神。

  上市发布会现场,北京现代宣布自购车之日起,第八代索纳塔客户即尊享5“S”计划,即Service(免费保修)、Succor(免费救援)、Study(免费深造)、Specialteam(专属服务)、Samsung(三星尊享好礼)。按照这一计划,第八代索纳塔车主享有从购车之日起为期一年的免费道路救援;同时还享有哈佛商学授课机会以及私人专属服务团队;并且前10000名车主可随车获赠三星P1000智能平板电脑一部。5“S”计划从车辆使用、车主个人成长角度全面整合各项服务手段,并将服务期限延长,真正做到为车主提供全方位呵护。这一计划所体现的不仅是北京现代在营销服务方面的全面升级,更是创下中高级轿车最高服务标准。

  此外,北京现代的文化营销、体育营销也不断创新。与人气偶像明星金城武(悦动)、李孝利、潘玮柏(i30)、王力宏(瑞纳)代表的时尚文化不同,第八代索纳塔携手百老汇顶级音乐剧《妈妈咪呀!》将北京现代引入高品位、高雅文化的殿堂,而从2011亚欧乒乓球全明星对抗赛到即将开始的2012年的欧洲杯、2014年的巴西世界杯等顶级体育赛事赞助活动,将更加强化第八代索纳塔动感、智能的车型形象和北京现代睿智、时尚的企业形象。

  全新的品牌战略以及第八代索纳塔的上市,承载着北京现代“第二次飞跃”的梦想和对中高级车市的信心。业内人士分析,通过从品牌到产品和营销的链条脱胎换骨的变革,北京现代持续强化品牌价值,华丽转身的大幕已经拉开,北京现代这艘巨轮正在加速驶入品牌制胜的新蓝海。

 
 

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